Marketing with animated video

Video is an exceptionally effective marketing tool.
Communicate brand messages and introduce new products and services offerings with animated marketing videos.

We offer a full range of creative and production services to bring your video project to life.
We work in collaboration with you to create clear, creative, and effective visual stories.

Our expertise range from live-action shooting to fully animated 3D product videos.
Whether your product is a physical product or software,
we produce creative 2D and 3D animated videos to promote your product,
as well as inform and educate your audience.

Various Video Formats

Marketing Videos For Your Specific Needs

Product Demos/Launches

Marketing Videos

Company Overviews

Testimonials

Commercial Videos

Landing Page Videos

Trade Show Videos

Marketing Video PortfolioMarketing Video Portfolio
video production services

Animated & Live-Action Videos

We produce a wide variety of videos for many different marketing purposes.
 

State-Of-The-Art Production Techniques

Video Production Techniques & Styles

Various video production techniques and styles are used to highlight your product's unique offerings.

3D/2D Animated Video

We conceive and produce animated videos utilizing various styles and techniques.

Videos are either fully animated or are a combination of elements.

Animation is an ideal method of communicating abstract ideas, services and products.
Ideal for product visualizations and tours.

 

Motion Graphics Video

Motion graphic video is an elegant solution to portraying a complicated abstract service or product.

Motion graphics can also emphasize and highlight moments in a live-action video.

Color and design are paramount to the success of a
motion design project and also go a long way in branding the video.

 

Live-Action Video

We produce live-action video elements utilizing the latest HD equipment.

We handle all elements of production from conception to post-production.

Often these live-action elements will be blended with animated 2D and 3D effects to enhance their impact and effectiveness.

 

 

Our Video Production Process

Phase 1: Pre-Production

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Discovery

At this phase we are in full information gathering mode.
We provide our clients a creative questionnaire that gets to the
heart of their marketing goals and the ideas they have for their video projects.
We begin to formulate the essential qualities of their
company and how those will translate to video.

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Creative Development

This is when we begin formulating an approach and style for the video project.
We provide a written treatment, style boards, and storyboards to portray the methods
we will utilize and give our client an idea of what the finished project will look like.
This pre-visualization allows for time and money savings later in the production process.

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Script Writing

We begin this phase by outlining the main points the video will cover.
These points are drawn from the marketing goals and existing marketing collateral.
We provide three revisions to each script assuring the correct tone and messaging.

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Pre-Production Planning

Live-action shooting requires management of locations, schedules, permits, crews and talent. We handle every step of this process. We scout locations for the shoot, pull permits and coordinate crews and talent. We also produce a detailed shot list before any shoot to ensure we get all the correct coverage for the approved storyboard.

Phase 2: Production

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Producing

We keep a close eye on budget and expenditures during the production process making sure we are on track with our estimates.
Contracts and insurance are paid special attention to in order to insure best practices.
Careful attention to production schedules assures we meet our milestones on time and within budget.

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Direction

On set we manage the direction of all the creative elements from set design and prop management to wardrobe decisions.
We communicate the shot needs to the crew and cinematographer to achieve our desired shot results.
Additionally, we work with on-camera talent to encourage the best performances that hit the mark stylistically and emotionally.

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Technical Direction

When coordinating live-action shooting with animation and motion graphics effects
there are precise shooting techniques that are required.
We provide pre-production planning and on-location technical direction
and monitoring of all our technically intricate shots.

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Crew Management

We work with top production talent to execute each live-action shoot with finesse and efficiency.

Phase 3: Post-Production

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Animation & Motion Graphics

We produce fully animated videos as well as a blend of animation and live-action video.
As both 3D and 2D animation take time to develop, we carefully plan the shots
using storyboarding and test animatics to determine exact angles and story flow.
We create projects in various tones and styles from a flat 2D style, a fully motion graphic approach
of text and graphics to a complete 3D animation and character animation approach.

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Editing

This is where the story starts to take shape. We begin to craft the pacing and tone of the video
and incorporate other elements such as music and graphics.
We offer a three-step process with a first edit, second edit and final cut to allow for collaboration and evolution.

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Music Sourcing

Music is an important component to a successful video. It sets a tone and feeling, it enhances the flow and focus of a video
and can influence a viewer subconsciously. We source music through various music libraries
then custom fit the track to your video through sound editing.
Budget allowing, we can also commission a track from a roster of excellent composers who will craft a track for your project.

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Sound Mix

Sound is a subtle element that goes unnoticed most of the time. But when it is not working, it becomes painfully obvious.
Sound mixing is another step in our finishing process. We even out and normalize levels, correct sound imperfections
and then design specific audio elements to emphasize moments in the video.

Marketing Video Projects

Recent Video Projects

HP Circle Awards Event Video

HP Circle Awards Event Video

Cisco Stealthwatch Overview Video

Cisco Stealthwatch Overview Video