This animated product launch video was presented at the annual RSA conference in San Francisco to accompany the launch of Cisco’s newest firewall. The video highlights the new software and hardware features on the firewall. Beauty shots of the appliance, dramatic lighting and clever software interface animation bring this video to life.

Performance and speed were important messages to get across to the audience. We used the data flow of information through the physical appliance to show off its advanced specifications and capabilities. It was also important to showcase the easy management options available. We did this through animated interface elements in a 2D motion graphics sequence showing off the capabilities of the management system.