Cisco Firepower 9300 NGFW Product Video For The Internet Edge

This product overview video is part of a three video series for Cisco’s carrier class next-generation firewall, Cisco Firepower 9300. Each video highlights a distinct market sector, this one focuses on the internet edge with customers that need security without compromising high-speed performance.

Continuing the aviation theme we started in the first video, this video draws an opposition between old technology and new technology with the comparison of the older propeller plane versus the new, sleek jet plane. The jet plane transitions into the firewall device representing the speed, performance and security that the Firepower 9300 offers.

The Key Aspects We Covered

We worked closely with our client while creating the concept behind this series of 3 product videos. We wanted to convey the feeling of power and speed without dwelling only on the hardware. It was more important to impress upon the viewer the concept of high-performance than it was to show all the physical elements of the firewall appliance. Contrasting between old and new, we switch between the old propeller plane and a jet plane and again with the old dashboard to the new dashboard. The transformation of old to new shows how the Firepower 9300 has transformed what security can mean to businesses that needs high-speed performance and security at the same time.

We created two sets of environments, that of the airplane and that of the firewall appliance. The Cisco Firepower 9300 was meticulously modeled in 3D so we could take sweeping passes through the memory chips and over the circuitry. The airplanes and the cockpit were created to morph between the old and new models to contrast the old form of security with the new form of security.

The video moves between the airplane shots and the appliance shots solidifying the message of high-performance security.

Sound provides the emotional texture to this animated video. From the music with its triumphant nature to the emphasizing sounds that pierce through the music and voice over. We take great care in choosing and directing our voice over talent to provide the correct mood and feeling to the video. In the end the sound should support and bolster the visual without drawing much attention to itself.


Neumatic Digital
Creative Director:
Ben Leonardi
Neumatic Digital
Executive Producer:
Kate Martin
Stanley Segal, Jan Cillier de Wet
3D Modeling: Jessica Toney
Sound Design:
Kate Martin


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