Cisco Firepower 9300 NGFW Service Provider Product Launch Video

Firewalls That Hum Like A Sleek Airplane

Cisco Firepower 9300 is the flagship next-generation firewall for demanding high-speed networks. Its high performance standards led us to create a compelling story-line around optimum performance aeronautics. This video one of three videos we completed for their launch campaign. Each video targets a different market, this one being the service provider.

We used the juxtaposition of an older inefficient rotary engine as compared to a newer jet engine to draw the comparison between the and old and new generations of firewalls. The jet engine’s superior performance speaks to the high standards and performance of the Firepower 9300 Firewall. Like air flowing through an engine, data flows through the turbine and is separated into good vs. suspicious files.

It was essential to portray the speed and performance of the Firepower 9300 Firewall. We chose the aeronautic theme to represent the power and advancement of the Firepower 9300. The various services provided via the Firepower 9300 are represented by the various parts of the jet that build up to make a powerful turbine engine. We wanted to grab the attention of the viewer and show them something engaging instead of showing them the typical network security iconography.

In the end, we had an action packed mini-movie that makes the Firepower 9300 look like an action hero.






Cisco 9300 NGFW
Service Provider Product Launch Video


Cisco Security

What We Did

Concept, Script Writing, 3D Modeling/ Texturing,
Animation, Motion Graphics, Sound Design


Firepower 9300 NGFW Integrated Marketing Campaign

A Series Of Animated Product Videos And Interactive Apps

Cisco NGFW 9300: Internet Edge

Security at the edge.

See the project

Cisco NGFW 9300: The Data Center

Getting data to its destination.

See the project

Cisco NGFW Virtual Reality Experience

Firewalls in virtual space.

See the VR app

Cisco NGFW 3D Interactive Experience

Firewall product tour in 3D.

See the Interactive App

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