Cisco Firepower 9300 Service Provider Product Launch Video

Cisco Firepower 9300 is the flagship next-generation firewall for demanding high-speed networks. Its high performance standards led us to create a compelling story-line around optimum performance aeronautics. This video one of three videos we completed for their launch campaign. Each video targets a different market, this one being the service provider.

We used the juxtaposition of an older inefficient rotary engine as compared to a newer jet engine to draw the comparison between the and old and new generations of firewalls. The jet engine’s superior performance speaks to the high standards and performance of the Firepower 9300 Firewall. Like air flowing through an engine, data flows through the turbine and is separated into good vs. suspicious files.

The Key Aspects We Covered

It was essential to portray the speed and performance of the Firepower 9300 Firewall. We chose the aeronautic theme to represent the power and advancement of the Firepower 9300. The various services provided via the Firepower 9300 are represented by the various parts of the jet that build up to make a powerful turbine engine. We wanted to grab the attention of the viewer and show them something engaging instead of showing them the typical network security iconography.

In the end, we had an action packed mini-movie that makes the Firepower 9300 look like an action hero.

With the focus on the jet engine, it was important to build out all of its components and animate them dynamically over time. The pieces fly in and build up representing the many security services provided in the Cisco Firepower 9300.

Credits

Client:
Cisco
Creative Director:
Ben Leonardi
Director:
Neumatic Digital
Executive Producer:
Kate Martin

Stills

Firepower 9300 NGFW Campaign

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