Conceived and produced by Neumatic, this fully animated awards event video was created for the annual HP Circle Awards.
As a design challenge, creative elements were limited to spheres on this spec spot.
What developed was a vibrant pattern of spheres shaping an electric cityscape.
The Key Aspects We Covered
Working with the circular theme we began to envision a piece that would represent the life and energy of HP as a company and a brand. The dot became like a pixel of ink that built out planets, cities and streams of light. Abstract patterns of dots build into globes and cities creating a motif of creative energy.
The flow of this piece was important to get right. We wanted to create an energetic opening for an awards ceremony to kick off the internal event. Traveling from one scene to the next, we follow the flow of dots from the glow, through a vibrant city and into the final logo reveal.