PlanetEcosystems offers a complete CRM software solution to utility companies allowing them to offer their clients increased value and better customer service. Their software offering is robust. They needed a way to communicate the strength and breadth of their software. They also wanted to contextualize the need for the software by illustrating the pressures the utility market is facing.
We created this overview video to quickly express the challenges and opportunities that the utility companies face. We developed a visual language of iconographic images to quickly and efficiently express the main points of the script.
The video now resides on their landing page increasing the length of time people stay on the page and quickly outlining the major benefits of the software.
The Key Aspects We Covered
While writing the script, the audience was foremost in mind. We worked to address the issues the target market is facing and speak to them in language that would motivate them to act.
Riffing off of the customer interface and PlanetEcosystem’s brand colors, we began to create a visual language of iconography to express the key points of the script. The power cable metaphor was an ideal tool to identify the end user as being either engaged or disengaged by their utility companies.
We kept the animation sparse and stylized, flowing from one element to the next. Solar panels on a roof become the columns on a government building. Script points were cleanly displayed against a solid background. Crisp graphics allowed for decisive storytelling.
Voice Over Artist: