Splunk was looking for a fresh way to visualize their core business offerings. Splunk takes large data sets and makes them useful for anyone, not just the data analyst.
We took the themes of big data and data visualization to create this animated logo ID.

It was important to encompass the Splunk’s leading market sectors: security, business analytics, IT, and IoT.  Using the Splunk data ribbon, we see streams of data coming from cities, servers, and business analytics, ultimately organizing into a graphic visualization of the data.

The result is an effective visual overview of what Splunk excels at, using data to answer questions and make smart business choices.