The Tube Music Network Channel Branding

The Tube Music Network is a music network focused on the promoting and broadcast of music videos. Its format is similar to the original MTV network. To promote the launch of their network, they were looking for original channel ids. Riffing off the circular logo made of seven circles; we produced several videos all resolving in the end to the logo. The videos reflected the youthful, music centric nature of the channel itself. We came up with several thematic elements involving circles from a pinball machine to the solar system, from cells to sound waves.

The Key Aspects We Covered

This channel branding video is part of a series of videos Neumatic developed to establish the brand identity for The Tube Music Network. The videos establish the brand as fun and energetic with a healthy dose of nostalgia.

When conceiving of the various channel branding videos we wanted to develop mechanisms to translate the logo into animated motion graphics pieces. We were playing off the dots in the logo itself. Each video utilized circles and spheres in its design language to echo the logo itself. We developed various ideas that all related to music and the music industry. The videos reflect the ethos of music and its culture.

Credits

Client:
The Tube Music Network
Creative Director:
Ben Leonardi
Animation:
Ben Leonardi

Stills

The Tube Channel Branding Videos

The Tube Channel Branding Refraction Video

The Tube Music Network Refraction Branding Video

The Tube Music Network Seismic Branding Video

The Tube Music Network Seismic Branding Video

The Tube Music Network Channel Branding Video

The Tube Music Network Radar Branding Video

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