The Tube Music Network Seismic Branding Video

Branding Off the Richter Scale

This branding video for the Tube Music Network uses a seismograph to print out the Tube logo during an earthquake. We used the metaphor of an earthquake and its waves to symbolize the intensity and impact of music.

This channel branding video is part of a series of videos Neumatic developed to establish the brand identity for The Tube Music Network. Music has a huge impact on the listener. The metaphor of an earthquake shaking the ground underneath you to the power and effect of music worked well for the channel’s brand.

Simplicity is key when developing these channel branding videos. With limited time to establish the logo and portray a tone and feeling we need to be efficient with the animation and limit the movement. The seismograph device allowed for a stationary camera that focused on the developing logo. The reveal ended up working quite well.





The Tube Music Channel Branding
Seismic Video


The Tube Music Network

What We Did

Concept, Animation, Motion Graphics
Sound Design


The Tube Music Network Branding Campaign

A Series Of Motion Graphic Branding Videos

The Tube: Pinball

Pinballs whiz by to make up the end logo.

See the project

The Tube: Radar

Picking up good music on the scopes.

See the project

The Tube: Refraction

Psychedelic refractions play with the mind.

See the project

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