This branding video for the Tube Music Network uses a seismograph to print out the Tube logo during an earthquake. We used the metaphor of an earthquake and its waves to symbolize the intensity and impact of music.

This channel branding video is part of a series of videos Neumatic developed to establish the brand identity for The Tube Music Network. Music has a huge impact on the listener. The metaphor of an earthquake shaking the ground underneath you to the power and effect of music worked well for the channel’s brand.

Simplicity is key when developing these channel branding videos. With limited time to establish the logo and portray a tone and feeling we need to be efficient with the animation and limit the movement. The seismograph device allowed for a stationary camera that focused on the developing logo. The reveal ended up working quite well.