Blackrabbit Logo Design

Finding the visual voice of a mischievous brand

Blackrabbit is a newly launched brand of street clothing with a rebellious spirit. We helped launch their brand providing them a brand logo for their website and clothing line. The brand represents an authentic street vibe that is a bit mischievous. The company name is a play on the Jefferson Airplane “White Rabbit” lyric.
We started with the logo font; choosing and styling the font to best represent the grittiness of the brand. Next we moved on to the graphical logo design, which went through several design iterations. We started off with a tough vibe, but gradually morphed the design into a simple silhouette that would fit nicely on baseball caps and t-shirts. The final logo had a classic feel to it, something that could stick around for a while. It was a great process and fun to work with such an inspired brand.

The Key Aspects We Covered

We wanted to create clean and simple iconography for PlanetEcosystems that would quickly communicate the solutions their software offers. The icons needed to be friendly and approachable yet still professional as the iconography would be used in both B2B and B2C markets.

In designing the icons, we wanted to create a visual language that communicated the brand concepts quickly and simply.

Credits

Client:
Interstellar Space Systems
Creative Director:
Ben Leonardi

Stills

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