Funambol is a leading developer of white-label cloud based software services. They wanted to educate their commercial venders of the benefits and unique product offerings of their service. In the end, we produced a fully animated video that would be used on their website and for sales and business development purposes.
The Key Aspects We Covered
The video is intended to be a sales and marketing tool for Funambol’s customers, who are typically large telecom companies and mobile service providers. We worked to clearly explain how the cloud service works and the advantages it gives a company in the eyes of its customers. It was important to differentiate the cloud service from other competing products.
We needed to explain the personal cloud concept quickly and easily to the viewer. We also wanted to show how the cloud would benefit the user in their day to day life. Utilizing simple graphic elements we detailed how the service works and then how the service can aid the user. We used the software interface composited inside devices to show how the software is easy to manipulate and use.
Credits
Client:
Funambol
Creative Director:
Ben Leonardi
Funambol
Creative Director:
Ben Leonardi
Executive Producer:
Kate Martin
Director:
Neumatic Digital
Script Writer:
Kate Martin
Animation:
Ben Leonardi
Neumatic Digital
Script Writer:
Kate Martin
Animation:
Ben Leonardi
Edit:
Ben Leonardi
Ben Leonardi
Voice Over Artist:
Shelly Baldiga
