Elizabeth Arden “Visible Difference” Commercial Video

Working with the shapes and lines of the elegant packaging for Elizabeth Arden’s beauty moisturizer, this commercial spot got a clean, graphical treatment with animation and motion graphics. Shown on the screens at Costco across the nation this spot was an effective point-of-sale marketing device.

The Key Aspects We Covered

Using the shapes and lines of the packaging we created this elegant flowing commercial video for Elizabeth Arden’s point-of-sale video. The packaging is hugely important in promoting the brand and its aspirational qualities. The graceful movement of the video from logo reveal to package shots echos the quality of the product itself. Perfecting the lighting and the texturing of the product was important to showing the consumer the actual characteristics of the lotion.

Credits

Client:
Elizabeth Arden/Costco
Agency:
Premiere Retail Networks
Director:
Neumatic Digital
Animation:
Ben Leonardi

Stills

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