Working with the shapes and lines of the elegant packaging for Elizabeth Arden’s beauty moisturizer, this commercial spot got a clean, graphical treatment with animation and motion graphics.

The packaging is hugely important in promoting the brand and its aspirational qualities. The graceful movement of the video from logo reveal to package shots echos the quality of the product itself. Perfecting the lighting and the texturing of the product was important to showing the consumer the actual characteristics of the lotion.

Shown on the screens at Costco across the nation, this retail spot was an effective point-of-sale marketing device.