Metamarkets creates software for businesses to manage the flow of big data. They wanted to explain the benefits of their unique software offering and how it differed from the competition. We created a product demo video using a mixture of live action video, motion graphics and animation to set the software in context of a real world example while at the same time showing off the user interface and capabilities of the software. Instead of basic screen shots of the interface, we built out the interface in a 3D environment allowing for animated graphs and charts, making the software come alive on the screen.
The Key Aspects We Covered
While writing the script, it was important to cover all the major features of the software while still keeping the tone conversational and casual. The concept of the video was to show the software in action and how it benefits the user. We utilized real-life examples to exemplify the usefulness of the software. Working in collaboration with the marketing team, we found a balance between the technical and everyday language.
We knew that the software interface was going to be the star of this video. It was important to make it stand out on screen and clearly showcase the features of the software. In order to have full control of the interface we replicated the user interface in 3D space. This allowed for animated software elements and full range of motion around the interface.
In order to show the way the software relates to the user’s life, we decided to combine both live-action and 3D elements. The live-action was shot on location in San Francisco. Because we were coordinating the live-action and animated elements it was important to block out all the camera moves prior to the shoot. With a detailed shot list we gathered all the assets that were needed.