Symantec was launching its first ever hardware device with integrated software and wanted a way to show off the new device to potential clients. A 3D model was built out to replicate the server, allowing for dramatic camera moves and fly-throughs.
This allowed us to deconstruct the server and emphasize its capabilities one by one on a macro and micro level.
We then designed and implemented a WebGL microsite, a unique way to show off the Backup Exec specifications.
The Key Aspects We Covered
It was important to show both the inside and outside components of the physical server. We modeled all the exterior casing and all of the internal parts to allow for total control over the depiction and description of the device. We then took elements from the design, such as the long yellow stripe across the front of the server and turned that into a transitional mechanism between sections of the video.
Credits
Client:
Symantec
Creative Director:
Ben Leonardi
Symantec
Creative Director:
Ben Leonardi
Director:
Neumatic Digital
Executive Producer:
Kate Martin
Animation:
Ben Leonardi
Neumatic Digital
Executive Producer:
Kate Martin
Animation:
Ben Leonardi
Voice Over:
Laurie Burke
Music:
Dirty Flint
Laurie Burke
Music:
Dirty Flint
